SAILPACK SOCIAL MEDIA MANAGER

During my time at NC State University I was apart of the NC State Sailing team. For two of those years I was elected as the Community Outreach Officer. This role was responsible for running social media accounts (mainly Instagram), designing and selling new merchandise, writing weekly team emails and responding to club members, running club sponsored events, and obtaining photos, videos, and graphics to enhance the teams brand image.

Throughout my time running the team’s Instagram I was able to enhance their content thanks to my experience in photography and videography. Rather than just using phones to capture club events I created a hire standard to ensure better quality and my engagement. I started making sure we created video content for socials which allowed people following our account to feel more immersed in our sailing community.

Sailpack video content

Rather than using photos and low quality video clips, I would have myself and other videographers use our skills to create higher quality event content. Here are a few examples from the Sailpack Instagram accounts.